Study People Still Like Their Movies On Discs

first_imgAlthough Netflix and video-on-demand services are becoming increasingly popular, the majority of consumers are still watching movies on physical disc-based media.According to market research firm NPD, 77% of consumers watched a movie on Blu-ray Disc or DVD in the first three months of 2011, the exact same as when NPD performed the same survey last year.What this means is that even though people may be watching more media through streaming platforms, they aren’t willing to give up physical formats yet. Streaming is just a complement, not a substitute. At least not yet.Via Investors.comlast_img