Online advertising overtakes newspaper advertising

first_img Howard Lake | 30 March 2007 | News Tagged with: Digital Individual giving Research / statistics Online advertising overtakes newspaper advertising AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Guy Phillipson, Chief Executive of the Internet Advertising Bureau, said: “2006 was a tough 12 months for the advertising market as a whole, but once again the internet bucked the trend, recording a 41% increase in ad revenues.”center_img Advertisers spent more on advertising online in the UK last year than they did on advertising in newspapers, according to research by trade body the Internet Advertising Bureau (IAB), in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC).The research found that in 2006 advertisers spent £2.016 billion online compared to £1,9 billion spent on newspaper advertising. Online advertising accounted for 11.4% of all UK advertising revenues, up from 7.8% in 2005, with newspapers accounting for a 10.9% market share.Online advertising last year was just over half the size of TV advertising which was worth £3.9 billion. Advertisement  18 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more