Depaul Trust capitalises on David Blaine stunt

first_img  53 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis The Depaul Trust is using illusionist David Blaine’s stunt in a box suspended over the Thames to highlight the dangers faced by homeless people.The Trust’s advertising agency Publicis is running a poster campaign on sites donated by media agencies. The poster reads “Living in a box without food? Sounds familiar.” It first appeared on an advertising van as Blaine entered his box and it is now on display around London. According to Third Sector, a passer-by donated £4,000 after seeing the poster on the first night.Dave Redfern, director of fundraising at Depaul Trust said: “David Blaine’s feats of endurance are truly remarkable but some people live on the streets for months or even years with no end in sight… It’s not easy living in a box when the abuse starts. David Blaine is protected in his, has security guards and is out of reach from physical harm. Young people who have to sleep on the streets face a far more terrifying ordeal and often don’t get any sleep at all because they are so scared.” Advertisement Depaul Trust capitalises on David Blaine stunt Howard Lake | 24 September 2003 | News About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Events Individual giving Recruitment / peoplelast_img

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