On May 3, around 70 students of the first and second year of the Bachelor of Business Administration (BBA) course gathered at the Anil Surendra Modi School of Commerce (ASMSOC), situated in Mumbai’s plush Vile-Parle area, though their academic year had ended three days ago, on April 30. They were,On May 3, around 70 students of the first and second year of the Bachelor of Business Administration (BBA) course gathered at the Anil Surendra Modi School of Commerce (ASMSOC), situated in Mumbai’s plush Vile-Parle area, though their academic year had ended three days ago, on April 30. They were reappearing for their final exam because they had failed to complete the mandatory 80 per cent attendance for the year. The stringent rules of the institute, however, did not upset the students. They knew they had been introduced to instil discipline in them. “The 80 per cent attendance rule is a good thing,” says second year student Vihaan Hingorani, a football enthusiast. “We have a good balance of study and sports.”Dean Sangita Kher has a white board in front of her desk decorated with the trophies her lads have won in sports and debating competitions. “Twelve thouand,” she says, pointing towards a figure written on the board. “This year, we have received almost 12,000 applications from across the country for 600 first-year seats. It’s going to be very tough.” The students are selected through a common entrance test. With its impeccable academic record, ASMSOC, within 12 years of its founding in 2007, has become one of the most sought-after colleges teaching business at an undergraduate level in India. Not just business administration, students are also introduced to various other subjects such as environment management, socio-political and current affairs as well as finance and marketing. Data analytics is a core subject in the third year. Students are taught how to identify the right strands from the data of tens of thousands of people. Festive Spirit: Rocking to a Nikhil Chinappa show at Symbiosis, Pune (Photo: Abhijit Patil)As the board of studies consists of industry big shots such as Ashu Suyash, chief executive officer of Crisil; Vijay Chandok, managing director and CEO of ICICI Securities; Sudhir Soni, partner at Ernst and Young; and entrepreneur Abhijit Biswas, students at the institute get exposure to state-of-the-art technology, insight into the industry and the latest trends in business development. No wonder, ASMSOC alumni have launched 45 start-up companies in the past three years.advertisement Shade of Learning: Students at Christ University, Bengaluru. (Photo: Milind Shelte) ASMSOC’s emphasis on developing the analytical skills of students and encouraging them to apply concepts, tools and techniques to the wide range of situations managers face helps students get familiar with the industry. Thecombination of theory and practicals prepares the students for real-world challenges and problems. The students’ exchange programme has opened up the world to students. Likewise, students from Germany and France come to study ASMSOC courses. Anna Trabert, from the University of Bamberg in Germany, has been one such student. Her business plan for Rajasthani bangles has received wide appreciation. On a High Note: Students exiting the shopping area at the Amity University campus in Noida. (Photo: Yasir Iqbal)Studies apart, the fabulous sports facilities at the institute keep the students energised. Hingorani recalls how he used to spend most of his time at home before he joined ASMSOC. “Now, I am very active in college life. When you see well-spoken faculty members, you learn a lot of them. I can even discuss the football World Cup with them,” he says.ASMSOC placements have been impressive, with companies such as Ernst & Young, Future First, Nomura, DE-Shaw, Tresvista and Barclays visiting the campus. The highest package received last year was Rs 14 lakh.Kher firmly believes that knowledge is the key to success. She says her students know what they want to do. “This confidence comes from knowledge,” she says. “You stand out because you know how to manage things.” Prof. Sangita Kher, Dean, ASMSOCHow is ASMSOC different from others?Unique syllabus designed by experts in the industry and academics, experienced faculty members who are leaders in the corporate worldInnovation in teaching, use of technology, field work; students have access to the Bloomberg terminal to work on live data; examiners from corporate sectorMore focus on enhancing skills; use of Excel, statistics in teachingStudents’ research papers published in various UGC approved journalsThrust on sports, cultural functions and incorporating social responsibility among the students.New initiatives in the past three yearsNew courses in business analytics, marketing analytics, investment analysis, portfolio management, wealth management, risk management and brand managementStudents were asked to study the issues of hospital waste, dumping grounds and destructing mangroves and come up with solutions. NGOs working in this field were roped in to evaluate students’ solutionsStudent exchange programme under which students of ASMSOC study in institutes in Germany and France and vice versa 240-hours compulsory internship in the corporate sectorLaunch of entrepreneurship cell; outside mentors from companies like Paytm and Zomato roped in to teach students Sneh Kewalramani, 2nd year, BBAWhat’s unique about campus life at ASMSOC?advertisementIt has the best faculty and quality education. The quality of studies, first-hand experience of corporate culture and internship with corporate houses give us a real edge over the others. There’s a good balance between study, sports, music and dance here.One change I want in collegeOur institute does not have its own playground though the administration always makes other grounds available to us.