LaLiga is raining down on threats from all sides. The effects of the coronavirus have already forced him to stop the competition sine die, have pushed Barcelona, Atlético, Espanyol, Alavés and several Second Clubs to run an ERTE and the rest of the professional entities to make cuts in their staff. But there is more. Television also has presidents on edge.According to sources consulted by AS, if the competition were not restarted, the clubs would lose 549 million of the 1,915 that they had planned to bill this season for the audiovisual item (57% for national rights and 43% for international rights). They have already charged 90% of the course, being the third of the four payments in advance, but 10% is on the wire and they would have to return another 18% (28% in total) if the competition is not restarted. The fact that operators are experiencing a leak of subscribers or the request for discounts on contracted packages does not help peace of mind and conditions the future.The blow is hard. LaLiga was in full struggle to cut differences with the Premier in the dispute of the television cake. Sky has 13 million subscribers between the United Kingdom and Ireland, while in Spain there were 6.8 million in January with a 2.1% rise in the interannual rate. It is located in income above public television, with 90% of user satisfaction to pay television and in the intention of renewing contracts, according to several studies.Nevertheless, it’s time to rethink the strategy: the objective is to lose the least faithful possible and maintain the penetration of the existing 53.8% of pay TV according to the EGM, double that in 2015. To try it, LaLiga and Mediapro, with soccer rights until 2022, will have an added problem: bars and restaurants, which are the epicenter of sangria.Both partners worked for a long time in a two-year plan to recover subscribers in these establishments, but not only are there fewer and fewer (180,000, 200,000 in 2010), but many are now requesting termination (there are no official data) when having to close due to the Alarm State without knowing when they will be able to register again. Subscribers in bars have fallen in the last 15 years from 85,000 to 50,000. And even so, they contribute about 100 million euros to Spanish clubs, for the 600 of the Premier. The plan was to put 250 euros on the rates and modulate them according to the surface of the premises and the billing. To all this we must add piracy; a crime that, according to LaLiga, costs clubs 400 million euros a year.Opinions.Movistar and Orange, who have all the football, are being the most affected with casualties that have benefited companies that do not offer sports on their menu. Customer service is not enough. Operators do not offer data, but their vision does. “At the moment with the partners as LaLiga we are working to offer contents, as part of eSports or historical content, and in seeing scenarios for the return of the competition “, they tell from Telefónica. And they add: “The competitions are postponed, not canceled. The only thing that has happened is that they are moving a little. We are not in the scenario of not resuming the competition again. We are expecting. They will resume and be broadcast. “ DAZN, who lives on live shows, analyzes it this way: “We offer flexible customer service: they can pause or cancel their subscription whenever they want. In the meantime, we are focusing our efforts on continuing to deliver new, quality content. DAZN is backed by shareholders committed to the long-term project, although obviously We cannot deny that the impact of COVID-19 on the sports industry and the world at large is unprecedented. The current scenario is full of uncertainty and we prefer not to speculate on what could happen “. Orange asks for calm: “The competitions have been postponed by LaLiga and UEFA. Once we are informed we will transfer itClients, as in other channels, can unsubscribe without affecting the rest of the contracted product.Gol summarizes the general spirit: “We have adapted to confinement. The result on the air is not comparable to that of months with active competitions, but our goal was to keep the channel operational to offer sports fans a sports entertainment alternative. The channel remains attractive 24/7 on the open. ” from Mediaset Spain (mitele PLUS) also respond. “The quota for football content stopped being collected since the matches stopped. Football being a great driver from the development of mitele PLUS, the platform was in itself a necessary and timely investment in our audiovisual business for the evolution in this and other content. “FACUA-Consumers in Action warned on Monday through his spokesman Rubén Sánchez that the suspension of football could lead to returns for users as they cannot enjoy content that they have contracted. “If a package had a higher price for soccer, the user could claim a refund of the difference. It would be necessary to compare this package with another that has the same channels with the exception of football, “he specified. FACUA considers that articles 1256 and 1258 of the Civil Code would be applicable in this situation and that the situation falls within an assumption contemplated in the text consolidated of the General Law for the Defense of Consumers and Users, Royal Legislative Decree 1/2007.Intrahistory: Telefónica and Orange, pending the escapeTelefónica, according to El País, lost more than 18,000 mobile lines and 25,000 fixed and broadband users in the first twenty days of March. Orange, 40,100 and 7,300 respectively. And that is why the Government prohibited changing companies during this crisis due to the collapse of portability and the threat of lawsuits in the sector.VodafoneOn the contrary, it has not been harmed, since for 20 months it has not included the League or the Champions League (they had 40,000 football fans out of the 1.3 million subscribers) by turning to movies and series and, even so, It has grown by 35,000 subscribers.Movistar has had the mattress of the extensive programming that supports it: “We have filled those spaces with other content. We are not in the scenario of not resuming the competition again. We’re on the lookout, meanwhile giving more content, special sports stuff, fiction, giving away gigs, to help people get through this exceptional time. Those who are sport clients are also clients of other things. Here normally those who are sport clients have contracted an entire package that includes other content and services. And one thing is clear. Here there is no permanence and you can place yourself in the package you want. To unsubscribe would be to unsubscribe from everything, “they argue.
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