Who’s Ignoring Those iPhone Ads? Women.

first_imgRelated Posts sarah perez Why Tech Companies Need Simpler Terms of Servic… Tags:#advertising#Apple#news#NYT#Trends#web 8 Best WordPress Hosting Solutions on the Marketcenter_img According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients include Procter & Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years. During that time, they’ve had the opportunity to study the engagement of iPhone users with their ads. So why are women ignoring the ads? Apparently, they’re too busy actually using the apps. Women Use the Apps, Ignore the AdsFrom an article on AdAge, which reported on Brand in Hand’s news in detail, the reason that the women were not engaging with the mobile advertisements came down to how they actually used their phones. The research showed that women, “especially so-called super-moms, are task-oriented and tend to use their smartphones to help them get things done.” In other words, these busy iPhone users didn’t have time to goof off by clicking (or rather, tapping) through on a mobile ad. Ads were seen only as distractions that would take them away from the particular task at hand. For advertisers trying to market to this particular demographic, the new findings will have an impact on what type of mobile campaigns will be run in the future. And given that only 18% of women age 18-49 have a smartphone today, according to Nielsen, smartphone advertisements just won’t deliver the numbers that advertisers need. At least for now. A Better Alternative to Mobile Ads?Although the AdAge article didn’t go into any detail about how marketers could engage smartphone-owning women in different ways, we think that there’s at least one company that may have figured it out. Instead of offering distracting mobile banner ads that get in the way of the task that needs to be done, food and beverage giant Kraft introduced their own iPhone app instead.This branded effort, dubbed “iFood Assistant” (iTunes link), is a recipe app that helps users plan meals. This fits in perfectly with how Brand in Hand claim women use their smartphones – they launch apps designed for a particular purpose. Yet this time, while doing so, the women (and men, too, we suppose) are also engaging with the brand itself because the recipes featured in the iFood Assistant app include Kraft food products of course. This app is so successful that Kraft is even able to successfully charge for it, something that rarely works for branded apps. But Kraft’s app sells – and sells well – priced at 99 cents in the iTunes App Store. They even hit their 3-year download goal in a matter of weeks, said Ed Kaczmarek, Kraft Foods director of innovation.  While at the moment, Kraft’s iPhone application appears to be the exception and not the rule when it comes to creative marketing efforts, it’s a great example of how mobile marketing could and perhaps should be done, especially if you want to engage busy, task-oriented women. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hostinglast_img read more

Apple Patents Destroy The Starship Enterprise [Video]

first_imgabraham hyatt Tags:#Apple#web Related Posts Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hostingcenter_img Created by the guys behind @HAL9000_. A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img

Man lynched in U.P. over cow slaughter rumours

first_img The family of Sameyddin, a resident of Madapur, told The Hindu that he had gone to get grass for the cattle. He saw someone being beaten after which he got scared and ran. He was cornered and brutally beaten by the mob.Locals alleged that an announcement was made from a local place of worship at Bajhaida Khurd, about smugglers stealing cows and slaughtering them.These allegations are yet to be investigated by the police.As against the claims by the victims’ families and villagers, the local administration presented the case to be that of a road rage.Police have rejected villagers’ allegation of cow slaughter rumours as the basis of the lynching. They have detained five people in connection with the incident.According to Bajhaida Khurd villagers, a mob ran towards a farm following rumours of some people smuggling cows from farm lands for the purpose of cow slaughter.The mob went towards the village in vicinity, Madapur, and found Qasim and Sameyddin working in the farm. It attacked them with sticks. As the news of the lynching spread, officials immediately reached the spot. Circle Officer Pawan Kumar and police station in charge Ashwini Kumar took the injured to a local private hospital where Qasim was declared ‘brought dead’ by doctors.Given the sensitivity of the matter, senior officials from Hapur, including Superintendent of Police Sankalp Sharma, Assistant Superintendent of Police Rammohan Singh and the Sub-Divisional Magistrate Hanuman Prasad reached the police station.Villagers confront each otherAs the news of Qasim’s death spread, residents of Bajhaida Khurd and Madapur confronted each other, leading to communal tension in the area. Police and personnel of the PAC were immediately deployed in the area.The residents of Bajhaida Khurd alleged that Qasim was trying to smuggle the local cows and when they protested, he started attacking the villagers.Sameyddin’s family members alleged that he was cutting grass for his cattle when he was picked up and beaten by local villagers.SP Hapur Sankalp Sharma, however, rejected the allegation that rumours of cow slaughter was the basis of the attack and lynching.“The victim’s family has given us a written complaint, saying that the beating and the fight was triggered after a motorbike hit some people. One person died and another was assaulted,” Mr. Sharma said.“This has nothing to do with cow slaughter rumours. Police are investigating the matter and we will take strict action against the culprits,” he added. A 45-year-old man was beaten to death and another was injured allegedly over rumors of cow slaughter at Pilakhua in Hapur district of western Uttar Pradesh on Monday evening.Qasim, 45, a cattle trader, received a call from someone who claimed to be a seller of cattle, asking him to come to Bajhaida Khurd, said his son Mahtab. The next thing he got to know was that his father was dead.“This looks like a conspiracy. It needs to be investigated,” said Mr. Mahtab, a resident of Siddiqpura village, next to Bajhaida Khurd.Also Read Prominent attacks by cow vigilantes since 2015last_img read more

Public Sector Transformation Implementation Project Gets $615 Million

first_imgThe Government has allocated $615.6 million for work on the Public Sector Transformation Implementation Project this year.To be implemented by the Office of the Prime Minister from January 2018 to January 2024, the project aims to modernise interventions in three ministries, inclusive of organisational and process reengineering and information and communications technology investments, to improve service delivery.As outlined in the 2018/19 Estimates of Expenditure, the project also intends to create a network connecting eGov Jamaica Limited’s data centre to all ministries, departments and agencies (MDAs) in the Kingston metropolitan area; upskill and retrain civil servants who may be affected by the reforms; expand the human resources management system to 85 MDAs; design and implement an operation model for three key, shared corporate services for the public sector; and conduct a public-sector compensation review.Among the targets for this year are (a) to commence roll-out of the GovNet infrastructure in three ministries; (b) executing retraining and upskilling workshops with select civil servants; (c) engaging consultants to conduct salary and allowance reviews and completing data centre design, and (d) establishing a shared office location for human resources management system and shared service teams.The Government of Jamaica and Inter-American Development Bank are jointly funding the project.last_img read more