SA’s ninth botanical garden

first_img28 September 2007South Africa’s ninth national botanical garden, the Nieuwoudtville National Botanical Garden, has been officially unveiled in the Northern Cape, where it will serve as a centre for biodiversity research in the world-renowned Bokkeveld Plateau.Speaking at the unveiling in August, Environmental Affairs Minister Marthinus van Schalkwyk said the SA National Biodiversity Institute would use the garden “to promote nature-based tourism, the conservation of the area’s unique biodiversity, environmental education opportunities and long-term ecological research in this botanical hotspot of global significance.”Located on the farm Glenlyon, the garden covers over 6 300 hectares of land on the Bokkeveld Plateau, which is famous for its range and density of bulbous plants, to the extent that Nieuwoudtville is often referred to as the “bulb capital of the world”.Some 40% of the local flora consists of bulbs that create spectacular displays every autumn and spring. The garden also incorporates large natural patches of renosterveld fynbos and succulent karoo vegetation.Almost a third of the species endemic to the Bokkeveld Plateau are threatened with extinction.The purchase of the farm Glenlyon was made possible by funding from the SA government, Conservation International through the Global Conservation Fund, and the Leslie Hill Succulent Karoo Trust through the World Wide Fund for Nature (WWF South Africa).South Africa’s first national botanical garden, Kirstenbosch, was established in 1913; its eighth, the Walter Sisulu National Botanical Garden in Roodepoort/Mogale City, Gauteng province, was established in 1982.National botanical gardens have been defined internationally as institutions holding documented collections of living plants for the purposes of scientific research, conservation, display and education.The Nieuwoudtville National Botanical Garden will open to the public from January 2008.Source: BuaNewslast_img read more

Who’s Ignoring Those iPhone Ads? Women.

first_imgRelated Posts sarah perez Why Tech Companies Need Simpler Terms of Servic… Tags:#advertising#Apple#news#NYT#Trends#web 8 Best WordPress Hosting Solutions on the Marketcenter_img According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients include Procter & Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years. During that time, they’ve had the opportunity to study the engagement of iPhone users with their ads. So why are women ignoring the ads? Apparently, they’re too busy actually using the apps. Women Use the Apps, Ignore the AdsFrom an article on AdAge, which reported on Brand in Hand’s news in detail, the reason that the women were not engaging with the mobile advertisements came down to how they actually used their phones. The research showed that women, “especially so-called super-moms, are task-oriented and tend to use their smartphones to help them get things done.” In other words, these busy iPhone users didn’t have time to goof off by clicking (or rather, tapping) through on a mobile ad. Ads were seen only as distractions that would take them away from the particular task at hand. For advertisers trying to market to this particular demographic, the new findings will have an impact on what type of mobile campaigns will be run in the future. And given that only 18% of women age 18-49 have a smartphone today, according to Nielsen, smartphone advertisements just won’t deliver the numbers that advertisers need. At least for now. A Better Alternative to Mobile Ads?Although the AdAge article didn’t go into any detail about how marketers could engage smartphone-owning women in different ways, we think that there’s at least one company that may have figured it out. Instead of offering distracting mobile banner ads that get in the way of the task that needs to be done, food and beverage giant Kraft introduced their own iPhone app instead.This branded effort, dubbed “iFood Assistant” (iTunes link), is a recipe app that helps users plan meals. This fits in perfectly with how Brand in Hand claim women use their smartphones – they launch apps designed for a particular purpose. Yet this time, while doing so, the women (and men, too, we suppose) are also engaging with the brand itself because the recipes featured in the iFood Assistant app include Kraft food products of course. This app is so successful that Kraft is even able to successfully charge for it, something that rarely works for branded apps. But Kraft’s app sells – and sells well – priced at 99 cents in the iTunes App Store. They even hit their 3-year download goal in a matter of weeks, said Ed Kaczmarek, Kraft Foods director of innovation.  While at the moment, Kraft’s iPhone application appears to be the exception and not the rule when it comes to creative marketing efforts, it’s a great example of how mobile marketing could and perhaps should be done, especially if you want to engage busy, task-oriented women. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hostinglast_img read more

UAAP Starting 5: Weeks 1 and 2

first_imgTrending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Fire hits houses in Mandaluyong City Santi Santillan. Photo by Tristan Tamayo/INQUIRER.netThe reigning champion De La Salle have started off marvelously in its title defense going 2-0 with wins over Far Eastern University and National University despite the absence of reigning MVP Ben Mbala.Santi Santillan, with all his length, has become a disruptor in the paint for the Green Archers.He may not have the same bulk as teammates Mbala, Abu Tratter, and Prince Rivero but Santillan makes up for it with his smooth game and the aforementioned length to average 11 points, 11.5 rebounds, and 4.0 offensive rebounds.Against NU, Santillan had one of the better games of any individual this season when he put up 13 points and 16 boards.Forward: Thirdy Ravena (Ateneo de Manila University)Thirdy Ravena. Photo by Tristan Tamayo/INQUIRER.netHe may be called Thirdy but Thirdy Ravena has played like he’s the No. 1 in his position this season.After an up-and-down performance last year, Ravena has been Ateneo’s most consistent player so far this season and his steady contributions helped the Blue Eagles grab the early lead in the standings at 3-0. Ravena is averaging 18 points, nine rebounds, and 2.3 assists this season.Guard: Paul Desiderio (University of the Philippines)Paul Desiderio. Photo by Tristan Tamayo/INQUIRER.netUnlike Ravena, Paul Desiderio hasn’t been steady. Read Next For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Frontrow holds fun run to raise funds for young cancer patients  No collegiate league in the country generates as much hype as the UAAP and nothing stirs conversations and debates than players’ rankings.With that said, here are the best players for each position in the first two weeks of competition. And sticking to Inquirer’s seven-bulleted list articles there would be two more names included in this piece and those couple of players are the honorable mentions. FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutPlayers are considered based on their numbers and win-loss records are also factored in.Enough chitchat, let’s start some arguments. LATEST STORIES MOST READ BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight Center: Steve Akomo (University of Santo Tomas)Steve Akomo. Photo by Tristan Tamayo/INQUIRER.netHey look, it’s a player from the University of Santo Tomas, which remained winless after two games.Never mind that the Growling Tigers looked more like house cats than large predators, but Steve Akomo has shown glimpses that he can become a force in the middle in the UAAP.The 6-foot-8 Akomo has displayed tremendous upside as he averaged 12.5 points, 14.5 rebounds, and 3.0 blocks to become UST’s most consistent player despite its disappointing start to the season.Forward: Santi Santillan (De La Salle University)ADVERTISEMENT View commentscenter_img NCAA Season 93’s Best 7: Week 10 Brace for potentially devastating typhoon approaching PH – NDRRMC Get ready for pandemonium as the UAAP basketball season has begun. ADVERTISEMENT But when the Fighting Maroons needed the big shots, Desiderio wasn’t shy to throw the haymakers.Desiderio took out the heart out of University of Santo Tomas in UP’s opener and he then proceeded to suck the soul out of University of the East for the Fighting Maroons’ second win.The UP skipper was 1-of-10 from deep before he hit the game-winning triple against UST to push the Fighting Maroons to the 74-73 win.He then outscored the whole Red Warriors team, 16-7, in the third quarter in UP’s 84-71 win en route to a career-best 28 points.Guard: Aljun Melecio (De La Salle University)Aljun Melecio. Photo by Tristan Tamayo/INQUIRER.netAljun Melecio has been La Salle’s diminutive dynamite averaging 24.5 points, 5.0 assists, and 2.5 steals.La Salle employs head coach Aldin Ayo’s Mayhem system and it always starts with the point guard hounding the opposing team’s ball handler. Melecio is capable of starting the team’s defensive scheme and he’s also at ease with finishing his team’s possessions. Honorable mentions:Ron Dennison (Far Eastern University) LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Ron Dennison. Photo by Tristan Tamayo/INQUIRER.netRon Dennison was mainly used as a defensive stopper in Season 79, but in Season 80 he’s become FEU’s full-fledged main offensive option. The fifth-year guard averaged 15 points, 4.3 rebounds, and 3.6 assists during the stretch but his team’s 1-2 record has put a damper on his personal numbers. Ricci Rivero (De La Salle University)Ricci Rivero. Photo by Tristan Tamayo/INQUIRER.netAnother honorable mention is La Salle’s Ricci Rivero.The sophomore Green Archer got in this list after his 21-point outburst against NU, a game that La Salle won, 115-109. E.T. returns to earth, reunites with grown-up Elliott in new ad  Nonong Araneta re-elected as PFF president Don’t miss out on the latest news and information. Kammuri turning to super typhoon less likely but possible — Pagasalast_img read more