Students walk, skate, bike for lesson on climate

first_img“It was pretty tiring,” said Pierce. “My legs hurt and my calves are tired.” But it was worth it, he said. “I wanted not to make smog and help out our environment,” he added. The two youngsters were among 65 students who took part in the event organized by La Mirada High foreign language teacher Norma Williamson and her colleagues. “We’re trying to educate them about alternatives to fossil fuels and about climate change,” she said. • Video: 5/17: Skate, bike, walk to school day • Photo Gallery: Skate, Bike, Walk to School LA MIRADA – Brett Pierce and Fernando Velasco were a little sore and tired even before starting their day at La Mirada High School on Friday. Pierce, 15, and Velasco, 14, rode their foot-powered scooters three miles from their Norwalk homes to the school as part of “Skate, Bike, Walk to School Day,” a local effort to reduce carbon dioxide emissions. It was the second year the event was held. While organizers expected 200 students to take part, eliminating about 1,000 pounds of carbon dioxide emissions, the event still drew more participation than last year. Williamson estimated that about 120 pounds of emission were offset by Friday’s event. “We’re on our way. It’s still a new program in its infancy. We’ll work harder next year,” she said. Participating students brought a permission slip from home, as well as information about how far they traveled and their mode of transportation. Most walked. Some teachers gave extra credit to students who took part. That incentive spurred Jessica Corona, 15, of La Mirada to walk to school instead of hitching the usual ride from her parents. But it wasn’t easy, she said. “I grew tired. I’m not used to it,” she said. Kandee Sands, 16, and Christina Gonzalez, 15, both of La Mirada said they enjoyed their 2 1/2 mile-hike. “We were just having fun,” Sands said. “I’m a cheerleader,” said Gonzalez. “I’m used to exercise.” Pierce said he doubts he’ll switch to a scooter to get to school from now on. “It’s a little too far,” he said. mike.sprague@sgvn.com (562)698-0955, Ext. 3022 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

Who’s Ignoring Those iPhone Ads? Women.

first_imgRelated Posts sarah perez Why Tech Companies Need Simpler Terms of Servic… Tags:#advertising#Apple#news#NYT#Trends#web 8 Best WordPress Hosting Solutions on the Marketcenter_img According to mobile marketing firm Brand in Hand, female iPhone users are the worst demographic in terms of interacting with mobile ads on the iPhone. The company, whose high-profile clients include Procter & Gamble, General Mills and American Express, has run 60+ mobile ad campaigns over the past two years. During that time, they’ve had the opportunity to study the engagement of iPhone users with their ads. So why are women ignoring the ads? Apparently, they’re too busy actually using the apps. Women Use the Apps, Ignore the AdsFrom an article on AdAge, which reported on Brand in Hand’s news in detail, the reason that the women were not engaging with the mobile advertisements came down to how they actually used their phones. The research showed that women, “especially so-called super-moms, are task-oriented and tend to use their smartphones to help them get things done.” In other words, these busy iPhone users didn’t have time to goof off by clicking (or rather, tapping) through on a mobile ad. Ads were seen only as distractions that would take them away from the particular task at hand. For advertisers trying to market to this particular demographic, the new findings will have an impact on what type of mobile campaigns will be run in the future. And given that only 18% of women age 18-49 have a smartphone today, according to Nielsen, smartphone advertisements just won’t deliver the numbers that advertisers need. At least for now. A Better Alternative to Mobile Ads?Although the AdAge article didn’t go into any detail about how marketers could engage smartphone-owning women in different ways, we think that there’s at least one company that may have figured it out. Instead of offering distracting mobile banner ads that get in the way of the task that needs to be done, food and beverage giant Kraft introduced their own iPhone app instead.This branded effort, dubbed “iFood Assistant” (iTunes link), is a recipe app that helps users plan meals. This fits in perfectly with how Brand in Hand claim women use their smartphones – they launch apps designed for a particular purpose. Yet this time, while doing so, the women (and men, too, we suppose) are also engaging with the brand itself because the recipes featured in the iFood Assistant app include Kraft food products of course. This app is so successful that Kraft is even able to successfully charge for it, something that rarely works for branded apps. But Kraft’s app sells – and sells well – priced at 99 cents in the iTunes App Store. They even hit their 3-year download goal in a matter of weeks, said Ed Kaczmarek, Kraft Foods director of innovation.  While at the moment, Kraft’s iPhone application appears to be the exception and not the rule when it comes to creative marketing efforts, it’s a great example of how mobile marketing could and perhaps should be done, especially if you want to engage busy, task-oriented women. A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hostinglast_img read more

Remember the Heroes

first_img Essential Reading! Get my 2nd book: The Lost Art of Closing “In The Lost Art of Closing, Anthony proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall.” Buy Now The time to protest a war is before it begins. If you disagree with the war on whatever grounds, you should call your Congressman, write the President, and march in the street holding up signs. You should make your voice heard (and as loudly as possible). That is your right and your duty.But once the war has begun, the time for protest is over. You have to support the decision and work to end it as quickly as possible (something we in the United States aren’t at all very good at). The decision is made, and the soldiers in harms way require your support to complete their missions. Protests only show a weak resolve, poor intestinal fortitude, and increase the horror of war.Today is a day to remember heroes who did what their country asked of them. And more.The soldiers who served and died didn’t want to go to war. They wanted to be home with their families. But they did what we asked of them.The soldiers who served and died didn’t want to put themselves in harm’s way. But that was their duty, and their honor and their responsibility required it of them. So they marched into the fray.The soldiers who made the ultimate sacrifice didn’t want to make that sacrifice. They didn’t want the medals. They didn’t want their family to receive a flag in their place. But they gave all.The soldiers that we lost gave themselves out of the love they had for the soldiers standing next to them and out of the duty they had to their country.You are a beneficiary of their sacrifice. Be grateful to the heroes who were asked to do the unthinkable and did so out of duty, honor, and the love of their country. Your country.last_img read more

Rural Maharastra can drink without hassle

first_imgThe new year has brought some good news to alcohol consumers and sellers in rural Maharashtra, as the State government has decided to allow liquor shops under gram panchayats to renew licences, a procedure that was on hold since April 2017. As per a government circular issued on January 1 and a letter sent by the State Excise Commissioner to all district collectors, except for the dry districts of Wardha, Chandrapur and Gadchiroli, the licences can be renewed in any gram panchayat which fulfils at least one of two criteria. The first is that the population under the gram panchayat should be at least 3,000 as per the 2011 census. Alternatively, the area should be located within 3 km of the limits of a municipal corporation or within a kilometre of a municipal council or municipal panchayat. According to a government official, the decision will benefit 1,500 permit rooms, and 400 country liquor and 700 beer shops. As per a Supreme Court decision of December 2016, wine shops and permit rooms within 500 m of highways were stopped from selling alcohol. Later, the move was amended to exclude highways within city limits.“A number of licence holders who still could not get their permits renewed had approached the Bombay High Court through writ petitions. In May 2018, the court directed the State government to hold hearings of these cases. Following the hearing, the government has decided to allow renewal of licences,” an official from the Excise Department said.last_img read more

Maria Sharapova storms into 3rd consecutive French Open final

first_imgMaria Sharapova defeated Eugenie Bouchard 4-6, 7-5, 6-2 in the semis on ThursdayMaria Sharapova made it back into the French Open final for the third straight year, beating Eugenie Bouchard of Canada 4-6, 7-5, 6-2 Thursday.The seventh-seeded Russian lost the first set for the third straight match, but again managed to turn things around. Sharapova won eight of the last 10 games, and has now won 19 straight three-set matches on clay.Sharapova completed a career Grand Slam by winning the title at Roland Garros in 2012, but lost to Serena Williams in last year’s final.Bouchard, a 20-year-old Canadian seeded 18th at Roland Garros, was playing at the French Open for the only second time. Last year, she lost to Sharapova in the second round.In the other semifinal match, fourth-seeded Simona Halep of Romania will face 28th-seeded Andrea Petkovic of Germany.The final is on Saturday.Sharapova struggled a bit with her serve, double-faulting nine times and getting broken four times. But she made up for her shaky serving with solid groundstrokes, either going for winners or waiting out errors from Bouchard.Bouchard took the early lead with her first break in the third game of the match, smacking a forehand winner to give herself a 2-1 edge. She quickly made it 3-1 by completing a run of winning 12 of 17 points.The pair traded breaks early in the second set, and then again later. But Sharapova managed to stay ahead and broke Bouchard for the third time in the set to even the match at one set apiece.advertisementSharapova served first in the third set, and made her move in the fourth game, converting her third break point to take a 3-1 lead that she held onto until the end.Bouchard, who reached the Australian Open semifinals in January, saved four match points before Sharapova won it with a forehand that Bouchard missed on the other end.Sharapova won her first Grand Slam title 10 years ago at Wimbledon. She followed that with major titles at the U.S. Open in 2006 and the Australian Open in 2008. But since she recovered from having right shoulder surgery in 2008, she has vastly improved her clay-court game and has won six of her last eight titles on the red surface.This year, Sharapova has already won clay-court titles in Stuttgart and Rome, and her six wins so far at Roland Garros give her an 18-1 record on the dirt this season.And like against Bouchard, it’s been tough to beat her in three sets on the surface. The last time Sharapova lost a three-set match on clay was at Roland Garros in 2010, when Justine Henin beat her in the third round.last_img read more