ShangriLa Hotels and Resorts Asia Pacifics lead

first_imgShangri-La Hotels and Resorts, Asia Pacific’s leading luxury hotel group, has signed an agreement with China Huaming International Investment Corporation (CHMIIC) to manage a hotel in Moscow, which will be the group’s first property in Russia.Set to open in 2012, the 400-room hotel will occupy the top floors of a 42-story tower in the Park Huaming Business Centre– a new major multi-purpose development in the northeast of the city. Next to the Botanical Gardens on Vilgelma Pika Street, the property is located 10 kilometers (6 miles) from Red Square and 25 kilometers (15 miles) from the international airport.The hotel guest-rooms will have a minimum size of 40 square meters (430 square feet) and each room will have views of the development’s Chinese landscaped gardens or the Botanical Gardens. Diverse dining outlets will include Chinese and Russian restaurants. A 1,200-square-meter (12,918-square-foot) grand ballroom, a 700-square-meter (7,535-square-foot) auditorium and a wide range of function rooms suited will cater to events. Recreational facilities will include an indoor swimming pool and health club.The Park Huaming Business Centre, Moscow will include an office tower, service apartments, an exhibition hall and a lifestyle area featuring a Chinese garden with pavilions, restaurants, retail shops, as well as leisure and entertainment facilities. “Shangri-La Hotels and Resorts is delighted to be partnering with CHMIIC to provide our distinct brand of Asian hospitality to residents and visitors of Moscow,” said Madhu Rao, managing director and chief executive officer of Shangri-La Hotels and Resorts. “As we continue to expand globally, Russia remains one of our key markets and we look forward to working closely with the Moscow community.”www.shangri-la.comlast_img read more

Unlock the Crucial Triggers to Viral Marketing

first_imgEveryone is trying to get their brand to go viral, but Jonah Berger, bestselling author of Contagious, has found 6 principals that drive viral marketing.Unlock the Crucial Triggers to Viral MarketingWhen it comes to Walt Disney World vs. Honey Nut Cheerios it would seem that the more talked about entity would be easy to pick. After all, Walt Disney World is full of excitement and characters from the movies you love. Honey Nut Cheerios is the cereal you’ve unceremoniously eaten for breakfast for more years than you care to count. Walt Disney is the sexy pick. And the wrong one. Honey Nut Cheerios has more word of mouth clout. As Sarah Etter explains at Monetate, the reasoning behind it is just one of Jonah Berger’s six triggers to viral marketing. According to Berger, Honey Nut Cheerios has more social staying power because people eat it daily. While you might rave about your trip to Disney for a day or two, that will likely fade over time. The key is in the frequency. Learn the power of all Berger’s findings by reading the full article.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more